Asking user and make an improvement — UX Case Study Tokopedia (2 of 2)

User Flow

User Flow

Wireframe

Wireframe

Prototype

Do you want to try it? Wait a minute, before that, I want to inform you about how I make the final prototype based on user feedback. Yap, in the design thinking we do a test, called Usability testing. It helps me to understand the problem of the new design based on user opinion.

Usability Testing

Hi-Fidelity product detail
Hi-Fidelity instant buy and customize the layout
User Journey Testing (7 Participant)
SEQ Score and Satisfaction Rate

Improvement

While conduct usability testing, I ask several questions to know the problem. It gives me a lot of new knowledge about user behavior.

Improvement
improvement

Final Prototype

https://bit.ly/35LRBb5

Conclusion

  • Learn learn learn and improve UI Design (yap, I still a newbie here).
  • Prepare the research more carefully, so I don’t need to conduct the survey again and again.
  • Always do documentation before development, it will help you.

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